Chandigarh 12 September ( Ranjeet Singh Dhaliwal ) : Borosil, India’s leading consumer brand, hosted an exclusive live event in Chandigarh to showcase its latest cookware ranges alongside Celebrity Chef Harpal Singh Sokhi. The event, held at New Jain Crock Store, SCO-276, Sector 35D, drew an enthusiastic audience eager to experience Borosil’s commitment to making everyday cooking healthier, simpler, and more enjoyable. Marking a first-of-its-kind engagement, Chef Harpal Singh Sokhi also embarked on market visits across leading crockery and cookware stores in Chandigarh and Mohali, where he interacted directly with consumers and distributors, personally demonstrating Borosil’s latest cookware ranges. The showcase put the spotlight on Borosil’s Vajra Ceramic Die-Cast Cookware, crafted for exceptional durability and effortless non-stick cooking. Its advanced ceramic coating allows healthier, low-oil cooking, while superior heat retention ensures perfectly even results. With a non-toxic, PFOA-free surface, scratch resistance, and dishwasher-safe convenience, Vajra combines safety with long-lasting performance. The Hard Anodised Cookware stood out for its unmatched durability and thermal efficiency, heating quickly and evenly while offering the toughness of hard anodised aluminium with modern styling. Completing the line-up was Borosil’s timeless Stainless-Steel Tri-Ply range, trusted for its healthy, even cooking and everyday reliability. Live cooking demonstrations showcased the versatility, performance, and efficiency of these ranges in action. Chef Harpal Singh Sokhi elevated the experience with his engaging culinary presentation, demonstrating how Borosil cookware seamlessly supports the preparation of wholesome, everyday meals. Sharing his thoughts at the event, Chef Sokhi said, “Cooking at home should be both enjoyable and healthy, and the right cookware makes all the difference. Borosil’s ranges are thoughtfully designed to simplify cooking while ensuring great results every time. It was a pleasure to demonstrate how these products can truly enhance everyday meals.” As part of his engagement in the city, Chef Harpal Singh Sokhi also visited leading crockery and cookware stores – Indian Crock, Sector 15D, Mahavir Crock, 3B2 Mohali (near Katani Sweets); and Crock n Décor, Phase 5, Mohali – where he interacted and demonstrated Borosil’s products in real-world kitchen settings. Commenting on the showcase, Ms. Barnali Shankar, VP, Marketing, Borosil Ltd. said, “We are delighted by the positive response in Chandigarh. This event reflects Borosil’s continuous endeavour to provide cookware that enhances everyday cooking experiences while promoting healthy living. The engagement witnessed today affirms the trust that consumers place in Borosil as a brand that performs beautifully in every kitchen.” The event concluded with an overwhelming response from consumers, reaffirming Borosil’s position as a leader in cookware designed to combine performance, durability, and everyday convenience.
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