Flipkart’s Seller-First Approach Transforming Ludhiana-Chandigarh Businesses, Opens Nationwide Market Access

Flipkart’s Seller-First Approach Transforming Ludhiana-Chandigarh Businesses, Opens Nationwide Market Access

● Zero-commission models, hyperlocal onboarding, and Walmart Vriddhi drive MSME digitisation in Punjab’s key manufacturing hubs

● Up to 30% reduction in cost of doing business with zero-commission model

Chandigarh 9 January ( Ranjeet Singh Dhaliwal ) : Flipkart, India’s homegrown e-commerce marketplace, continues to strengthen its seller ecosystem across Ludhiana and Chandigarh, reinforcing its commitment to empowering manufacturers and MSMEs from one of India’s most important regional manufacturing belts. Through a seller-first approach, Flipkart is enabling local businesses to seamlessly transition to digital commerce and access pan-India markets at scale.

Chandigarh, a growing hub for emerging entrepreneurs, small manufacturers, and D2C-led businesses, plays an important role in Flipkart’s marketplace expansion in the region. By offering on-ground onboarding support and seller-focused initiatives, Flipkart is enabling MSMEs and manufacturers from Chandigarh to expand their businesses and access a nationwide customer base of over 500 million customers across 19,000+ pin codes, helping them leverage the opportunities of an increasingly digital economy.

At the center of Flipkart’s efforts is its zero-commission model on products priced under ₹1,000, helping sellers significantly reduce the cost of doing business by up to 30% and improve margins. Going beyond support for platform access, Flipkart has deployed hyperlocal onboarding teams across Ludhiana and Chandigarh, providing local-language support, easier onboarding, and up to 60 days of free account management to help sellers scale efficiently. 

Additionally, Flipkart’s dedicated platform enhancements for faster product discovery of new and regional selections are helping sellers achieve quicker visibility and time-to-first-sale, particularly critical for fast-moving categories such as fashion and winter wear. By connecting manufacturers directly to consumers, Flipkart is delivering factory-direct value, benefiting both sellers and customers.

These initiatives are part of Flipkart’s broader vision to strengthen regional manufacturing hubs, empower MSMEs, and deepen digital inclusion across Bharat. By bridging local production capabilities with national demand, Flipkart continues to play a key role in driving inclusive growth and sustainable livelihoods.