Mann government embroiled in Mid-Day Meal and panjiri scam: Tina Chaudhary Playing with the health of children and pregnant women by awarding contracts to private companies: Tina Chaudhary Demand for a high-level probe and strict action against the guilty Chandigarh 5 May ( Ranjeet Singh Dhaliwal ) : Punjab Congress spokesperson Tina Chaudhary today levelled serious allegations against the Punjab government led by Chief Minister Bhagwant Mann during a press conference. She said that despite the Chief Minister holding charge of Markfed, the government deliberately awarded contracts for the Mid-Day Meal, panjiri, and other food supplies to private companies. Tina Chaudhary alleged that these private companies supplied substandard food, directly endangering the health of poor children and pregnant women. She said that low-quality food items were procured at inflated prices, causing a loss to the state exchequer. She further stated that the companies awarded the tenders had identical addre...
Hrithik Roshan Brings Star Power to ONN, the Premium Wear Brand from LUX Industries
Chandigarh 05 April ( Ranjeet Singh Dhaliwal ) : Innerwear major Lux Industries Limited has announced Indian actor Hrithik Roshan, one of India’s most influential style and fitness icons as the brand ambassador for its premium range of innerwear and thermal wear for the brand ONN, as the company sharpens its focus on the premium segment of India’s fast-evolving premium wear market. The partnership is part of Lux Industries’ broader strategy to strengthen brand recall and expand the reach of ONN among younger, aspirational consumers across urban and emerging markets. ONN, positioned as a contemporary lifestyle brand, designed for modern consumers who seek a blend of comfort, performance and style.
Announcing the association, Ashok Todi, Chairman of Lux Industries, said the collaboration reflects the company’s commitment to building aspirational brands within its portfolio. “ONN represents our vision of delivering modern design, superior comfort and aspirational style to the new generation of consumers. Hrithik Roshan’s dynamic personality, discipline and enduring appeal perfectly align with the values of the brand. We believe this association will further strengthen ONN’s positioning in the premium wear segment.”
According to Saket Todi, Executive Director at Lux Industries, the association with Hrithik Roshan is expected to strengthen the brand’s visibility and connect with consumers seeking premium, performance-oriented innerwear. “ONN has consistently evolved to reflect changing consumer preferences in comfort, design and lifestyle. Hrithik Roshan’s strong connect with India’s youth and his image of fitness and style make him an ideal partner as we scale the brand’s presence across markets,” he said. Commenting on the partnership, Hrithik Roshan said he was excited to collaborate with the brand. “Comfort and confidence are the foundation of personal style. ONN’s focus on quality, innovation and contemporary design resonates with my own lifestyle philosophy. I’m delighted to partner with a brand that understands the needs of today’s consumers.”
As part of the collaboration, Hrithik Roshan will feature in a series of integrated marketing campaigns across television, digital platforms, retail and outdoor media, aimed at strengthening the brand’s aspirational appeal and expanding its consumer base. The campaigns have been conceptualised and developed by Rediffusion Brand Solutions Pvt. Ltd., which has partnered with Lux Industries Limited for the strategic and creative direction of the brand communication.
Commenting on the campaign, Pramod Sharma, National Creative Director at Rediffusion Brand Solutions Pvt. Ltd., said: "ONN is a brand that stands at the intersection of style, performance and everyday comfort. Hrithik Roshan perfectly embodies these attributes — he represents confidence, movement and modern aspiration. Our idea was to build a campaign that reflects the energy and attitude of today’s consumers while reinforcing ONN’s premium positioning." The campaign is being rolled out across multiple touchpoints, aimed at further strengthening ONN’s connect with young, style-conscious consumers across India. With this new association, Lux Industries aims to accelerate the growth of ONN and further consolidate its presence in the premium innerwear and thermal wear segment in India.
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