DA MILANO STRENGTHENS PUNJAB PRESENCE WITH FIRST HIGH-STREET STORE IN JALANDHAR
Jalandhar 20 August ( PDL ) : Da Milano, India’s leading luxury handbags and accessories brand, has strengthened its retail presence in Punjab with the launch of its first high-street store in Jalandhar. Located in Model Town, the approximately 600 sq. ft. boutique brings the brand’s Italian-inspired craftsmanship and premium leather collections. The store offers handbags, wallets, travel accessories, luggage, belts, footwear and lifestyle essentials. Located alongside Rosso Brunello, Da Milano Group’s premium footwear brand, it creates a destination where customers can experience the group’s luxury offerings under one roof. Nehha Chandra, Head of Marketing, Da Milano, said, “The new boutique offers an extensive range of Da Milano products in a contemporary environment that reflects our design philosophy and commitment to craftsmanship. Its location alongside Rosso Brunello allows customers to experience the group’s premium offerings under one roof.”
The launch marks an important step in Da Milano’s long-term strategy to strengthen its presence in high-potential Tier-II markets. Rising incomes and demand for premium lifestyle brands are making Jalandhar an important luxury retail market. Bipasha Khurana, Regional Head, Da Milano Group, said, “Jalandhar is an important addition to our retail network. Jalandhar’s growing affinity for premium lifestyle brands makes it an exciting market for expansion.”
Priyanka Devgan, Store Manager, Da Milano, said, “The new boutique in Model Town is strategically located to connect with Jalandhar’s premium consumers. Customers can explore the latest collections while enjoying the brand’s premium shopping experience.” Founded in 1989, Da Milano is known for high-quality leather craftsmanship in India. The brand has more than 100 exclusive boutiques worldwide and introduces over 300 new styles every season, combining contemporary style and timeless style.

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